Monday 9 December 2013

UK Film - I Give It A Year



Plot Summary: I give it a year is a British Rom-Com which sells the whole idea of being British and has a very Bridget Jones feel to it. Having this, it appeals to those audiences of whom watched and liked Bridget Jones. Newlywed couple Nat and Josh are deliriously happy despite their differences, though friends and family aren't convinced that they can last. With their first anniversary approaching and attractive alternatives in the mix, can they last?

Release Date: It was released in February 2013 for the reason of that it's valentines day and many people would go to the cinema with their 'valentines' near to or on the day. It is key to cinema to have Rom-Coms released throughout February, especially British ones as the idea of 'British love' is sold greatly amongst other cultures.

Certificate: 15 There are strong sexual references and dialogue throughout. Having a Rom-Com certified at a 15 allows room for strong sexual references which relates to its audience on a higher scale and ultimately bringing in a larger audience.

Budget and Box Office: The actual budget price isn't available, however the director said it was a limited budget as he is a 'great believer in that great comedy doesn't need to cost a fortune'. It made a £32.5k at US box office over all. It was majorly successful in the US as British romance is desirable.

Reviews: It had mainly positive reviews with a trend of people saying it didn't focus as much on the romance as it did on the comedy which somewhat defeated the romance theme. Many also said that it would make Hugh Grant and his fans proud. On Rotten Tomato's 'Tomato-meter' it scored 55% and audience scored it as 43%.

Stars:It features 3 key actors who made their debut in TV shows. Stephen Merchant, Olivia Coleman and Alex Macqueen. It also features other actors popular in British Cinema such as Minnie Driver and Rafe Spall. Having TV stars feature in a film appeals to the audiences who watch the shows they're in which is cleverly done as that in this method it brings in male audiences as well as female.

Marketing: It was mainly advertised on Facebook as it's cheap and many people will see it as it's the largest social network site. Following the release of the film, a soundtrack was released which, obviously, features love songs. It has also been released on DVD.

Director: Dan Mazer












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